We are a political engagement firm bringing cutting edge tactics and strategy to candidates who will restore civility and pragmatism to politics and to organizations committed to election reform and the defense of our democracy.

© 2020, Great Lake Strategy. All rights reserved.

About us


Our founder, Richie Alicea, is a nearly 20-year veteran of campaigns and elections, serving in nearly every role on campaigns at every level, including Evan McMullin’s 2016 independent campaign for president and dozens of U.S. Senate, House, and gubernatorial races.

In 2018, he led the digital advertising and engagement strategy for multiple independent efforts throughout the nation, including the U.S. Senate campaigns of Neal Simon (MD) and Craig O’Dear (MO), and multiple PACs and IEs including A Hopeful America (MA), Unite Alaska, Alaskans Opposing Dunleavy, and Alaskans.VOTE (AK), and Unite America.

In 2020 he served as Digital Director for Joe Walsh's presidential primary campaign against Donald Trump.

Currently, he serves as:
Digital Director at Stand Up Republic, a 501(c)(4) organization focused on mobilizing a national, cross-partisan constituency to defend and strengthen American democracy.Advisor to GOOD PARTY, a public benefit corporation focused on empowering independent political campaigns by building free and open-source technology to level the playing field for candidates who are unbeholden to destructive tribal politics.Adjunct Faculty member at The Ray C. Bliss Institute of Applied Politics at the University of Akron, where he teaches courses on campaign management, media, digital strategy, and data analytics and management.
Richie holds a Master's Degree in Elections & Campaign Management from Fordham University as well as a Master of Urban Planning from Hunter College - City University of New York.

© 2020, Great Lake Strategy. All rights reserved.

Contact us


Fill out the form below or email us at info@greatlake.co.

© 2020, Great Lake Strategy. All rights reserved.

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