GREAT LAKE STRATEGY is a political engagement agency fighting to repair our system, drive reform, and defend our democracy.


about us


Great Lake Strategy is a nimble and versatile political engagement firm with a data-driven and digital-centric approach.

We provide overall strategic direction, communications & messaging, online engagement, fundraising, advertising, field & GOTV, and anything in between.Today's political landscape requires an approach that meets people where they are. Simply running ads won't do the job — we must engage with people in a meaningful way and build relationships with them over time.This takes insight, patience, and a constantly evolving approach. That's where we come in.Great Lake Strategy offers full-service strategy consulting through this framework, designed to build and cultivate an engaged, vibrant, and invested supporter network and lead you to victory.

Richie Alicea is a veteran political strategist and radical centrist with roots in both online and offline campaigning.


With nearly 20-years of experience in the field, he has served in nearly every role on campaigns at every level throughout his career.This wide-ranging experience has given him the perspective to see the whole board and craft strategies that maximize every component of a campaign and innovate at every step.Aside from his work on campaigns, Richie is also a Professor of Practice at the University of Akron's Ray C. Bliss Institute of Applied Politics, where he teaches courses on campaign management, media, digital strategy, data analytics, and voter contact.

Let's connect


If you'd like to connect, whether it's regarding potential projects, mentorship, or just talking shop, just send us a note here — or cut to the chase and schedule time to meet.You can also follow Great Lake Strategy on social media to see what we're up to.

Send us a note


Use the form to send us a message and we'll get back to you as soon as we're able.

Or if you prefer to send us a direct note, you can reach us by emailing info@greatlake.co.