Great Lake Strategy is a political engagement agency fighting to repair our system, drive reform, and defend our democracy.


About us


Richie Alicea is a veteran political strategist, radical centrist, founder of Great Lake Strategy, and a member of faculty at the Bliss Institute of Applied Politics.


With nearly 20-years of experience in the field, he has served in nearly every role on campaigns at every level throughout his career.This wide-ranging experience has given him the perspective to see the whole board and craft strategies that maximize every component of a campaign and innovate at every step.Richie has held numerous senior roles on significant campaigns and public efforts including several campaigns for president, dozens of U.S. Senate, House, and gubernatorial races, numerous non-profit and advocacy organizations, and private-sector endeavors.Aside from his work on campaigns, Richie also serves as a Professor of Practice at the University of Akron's Ray C. Bliss Institute of Applied Politics, where he teaches courses on campaign management, media, digital strategy, data analytics, and voter contact.Richie holds a Master's Degree in Elections & Campaign Management from Fordham University as well as a Master of Urban Planning from Hunter College - City University of New York.

Our approach


Great Lake Strategy is a nimble and versatile strategy firm with a data-driven and digital-centric approach...


...providing overall strategic direction, communications & messaging, online engagement, fundraising, advertising, field & GOTV, and anything in between.Too often, organizations treat broad audiences as a cohesive group, assuming all people will respond the same way to the same content in the same place.But a digital-centric strategy allows — and requires — an approach that uses multiple data points, stratifies your audiences, and creates degrees of interest by which we can tailor messages and deliver them across channels and platforms. This grows overall interest, drives positive opinion, and increases the likelihood that supporter growth will be successful.Great Lake Strategy offers full-service strategy consulting through this framework, designed to build and cultivate an engaged, vibrant, and invested supporter network.

Let's connect


If you'd like to connect, whether it's regarding potential projects, mentorship, or just talking shop, just send us a note here — or cut to the chase and schedule time to meet.You can also follow Great Lake Strategy on social media to see what we're up to.

© 2022 Great Lake Strategy

Send us a note


Use the form to send us a message and we'll get back to you as soon as we're able.

Or if you prefer to send us a direct note, you can reach us by emailing info@greatlake.co.

© 2022 Great Lake Strategy