We are a digital engagement and strategy firm dedicated to bringing cutting edge tactics to candidates and organizations who will restore civility and pragmatism to politics.

© 2020, Great Lake Strategy. All rights reserved.

About us


Our founder, Richie Alicea, is a veteran of Republican and independent campaigns and causes. He has over a decade of experience in digital politics, including Evan McMullin’s 2016 independent campaign for president and dozens of U.S. Senate, House, and gubernatorial races.

In 2018, he led the digital advertising and engagement strategy for multiple independent efforts throughout the nation, including the U.S. Senate campaigns of Neal Simon (MD) and Craig O’Dear (MO), and multiple PACs and IEs including A Hopeful America (MA), Unite Alaska, Alaskans Opposing Dunleavy, and Alaskans.VOTE (AK), and Unite America.

Notable roles this cycle include serving as Digital Director for Joe Walsh's presidential campaign and his current role of Digital Director at Stand Up Republic, a 501(c)(4) organization focused on mobilizing a national, cross-partisan constituency to defend and strengthen American democracy.

Additionally, Richie is an Adjunct Faculty member at The Ray C. Bliss Institute of Applied Politics at the University of Akron, where he teaches courses on campaign management, digital strategy, and data analytics and management.

© 2020, Great Lake Strategy. All rights reserved.

Contact us


Fill out the form below or email us at info@greatlake.co.

© 2020, Great Lake Strategy. All rights reserved.